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Design thinking for innovation with PETCO / POLYCO

PETCO and POLYCO joined forces to host a workshop on “Design thinking for innovation: improving design rules for sustainability“. The workshop aims to inspire the better design of packaging, challenge paradigms and thought processes, address problem packs, and inspire sustainability and closed-loop system thinking and innovation. The workshop is targeted at brand-owners, designers, packaging technologists, academia, converters, labellers, corporates, industry, media and anyone else with an interest in design and sustainability.

TOMA-Now CEO, Jaisheila Rajput was invited to address the workshop on closed-loop design and value chain thinking. Jaisheila focused on the practical side, choosing to highlight 3 case studies of how companies can effectively bring sustainability into their operations,

  • Closed loop waste beneficiation: how to use recycled content with win-win outcomes.
  • Total integrated manufacturing: the benefits & cost savings of taking a holistic approach to manufacturing.
  • Value chain thinking – using the value chain to address sustainability challenges while creating business opportunity.

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